Elon Musk’s company X has raised the prices of its ad-free Premium+ subscription service to $22 per month, up from $16 previously ($168 to $229 per year), TechCrunch reports. This represents a 37.5 percent increase, the biggest hike since Elon Musk bought the platform formerly known as Twitter in 2022.
One reason cited for the hike is that Premium+ is now “completely ad-free,” with X claiming it’s a “significant enhancement” to the previous ad-free experience. It also promised a few other features. “Premium+ subscribers will enjoy high-priority support from @Premium, access to new features like [X’s advanced search tool] Radar, and higher limits on our most cutting-edge Grok AI models,” the company wrote in a support page article. X also promised that more subscription revenue would be shared with creators.
Premium+ prices are also rising by similar amounts in Europe, the UK, Canada, and Australia. Existing users with monthly subscriptions will keep their current rates until January 20, and the price for the other tiers (Basic and Premium) will remain unchanged.
Elon Musk’s X has raised the price of its ad-free Premium+ subscription service from $16 ($168 to $229 per year) to $22 per month, TechCrunch reports. This represents a 37.5 percent increase, the biggest hike since Elon Musk bought the platform formerly known as Twitter in 2022.
One reason cited for the hike is that Premium+ is now “completely ad-free,” with X claiming it is a “significant enhancement” to the previous ad-free experience. It also promised a few other features. “Premium+ customers will get high-priority support from @Premium, access to new features like [X’s advanced search tool] Radar, and higher limits on our most cutting-edge Grok AI models,” the company wrote in a support page article. X also promised that more subscription revenue would be shared with creators.
Premium+ prices are also increasing similarly in Europe, the UK, Canada, and Australia. Existing users with monthly subscriptions will keep their current rates until January 20, and prices for the other tiers (Basic and Premium) will remain unchanged.